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Whether you’ve been running an online store for a while now or are planning to launch one in the near future, one thing is certain: You must attract customers and keep them around if you have any chance of succeeding. And while that’s not an easy task, there are some tried-and-true methods of gaining and retaining customers that can prove invaluable on your eCommerce journey.
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First of all, you may be able to do a lot on your own. But if you want your eCommerce business to grow, you’ll eventually need to start thinking of bringing in professionals to handle certain tasks and projects. For example, your marketing strategy can make or break your business, so it’s critical that you work with a direct marketing agency to come up with a plan that ultimately leads to a strong customer base and more sales. You can visit online job boards to explore different direct marketing agencies and their rates, reviews, and services they offer.
You might also consider hiring an eCommerce consultant to help you with the overall management of your business. Moreover, an accountant can take over many of the complex financial responsibilities so that you can focus on running your business. And a content writer can ensure that you have well-written, informative content for your blog and social media pages.
Use the right tools.
When you get to the point where you need to hire staff, you should seriously consider your payroll process. Look for an online payroll system that will simplify your team management and help ensure that your employees are paid the correct amount and on time. Here’s a quick profit-boosting tip: opt for effective time tracking. Payroll software should make employee timesheets a breeze, along with offering real-time reporting, software integration, and other features that will save you time and trouble with the payroll process.
There are plenty of other tools that can help you manage your business as well. For example, Veeqo and Zoho can help you keep your customers satisfied by making your inventory management and fulfillment process more efficient. And project management software such as Monday or Asana will provide you with a simple, easy-to-use platform for tracking your team’s progress on projects and ensuring everyone is on the same page. Also, if you’re emailing unwieldy and large files to customers and employees, you can reduce PDF file size by using an online compressor. This tool makes it easier to send a document while still preserving its format and image quality.
As an eCommerce entrepreneur, it’s essential to use some of the marketing tools available to you. Email marketing is non-negotiable; look into tools like MailChimp and Constant Contact to help you create and manage successful email campaigns. Speaking of campaigns, ActiveCampaign and SharpSpring are also tools to consider, as they can help you see the big picture of how successful (or unsuccessful) each of your campaigns is proving to be.
Of course, we can’t forget about social media marketing. Apps like Buffer and Canva can do wonders in helping you boost your online presence and engage users on Instagram, Facebook, and other social media platforms. Furthermore, look to analytics tools such as Google Analytics and Visual Website Optimizer (VWO) to track your audience reach and help you make informed marketing decisions going forward.
Finally, you must stay determined, committed, and reliable as the owner of an eCommerce business. These principles apply to the customer service you provide, the quality and frequency of your social media posts and engagement, your marketing practices, and so much more. Consistency is the key to success.
As with any type of business, running an online store isn’t easy. To give your company the best chance of success, you will need to hire the right professionals, use the available tools for your specific needs, and be consistent in everything you do. While there’s more to operating a great eCommerce business, following these tips will put you on the path to building a solid customer base and achieving your goals.